This Power Struggle For CNN Highlights How Flawed American Journalism Now Is.

Late Thursday, while unconfirmed reports spread regarding an incident at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Although the network is hardly a impeccable news source, her words rang true for a lot of people. It is one of the outlets where there exists fact-based and generally reliable reporting – particularly during breaking news situations like the one unfolding close to a New Hampshire storage facility.

A Precarious Situation Amid a Business Battle

However CNN, now 45 years old, finds itself in a precarious position as two giant media conglomerates vie for ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has turned into a high-stakes game of business acquisition, instead of as a question of what helps the information-seeking public.

“This is yet another example of the deep structural problems with roots in decades of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.

The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a more important point.

“The narrative is crafted as a financial tale with powerful individuals as the protagonists, but there is very little discussion of the societal benefit,” Pickard added.

A Further Factor: Donald Trump

The network's predicament is complicated by Donald Trump’s views about a network he has frequently denounced as perhaps his main “fake news” antagonist.

Recall the shouts of “CNN sucks!” at Trump's rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to like that suitor more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that venerable news network.

A Future of Further Uncertainty

Notably, if Netflix is successful, CNN and other cable outlets would first be spun off into a standalone company. Such a move could be a relief to many at the network, but it’s hardly a guarantee of stability. That setup could pave the way for CNN for another sale. It never ends.

If you ask Timothy Wu, a lot of this is against the law, anyway. The well-known analyst of big tech’s dominance stated that competition laws should disallow both deals.

“Each proposed deal would be bad for the country, and both should be opposed by the government,” Wu recently wrote.

The Core Problem and a Way Ahead

No matter the outcome with this particular battle, the larger issue persists.

“The present media landscape is a highly structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Government actions – from the 1930s and 1940s – helped to foster this overly commercial monster, and revised policy decisions can tackle it.

Is this likely in an era where the top communications regulator will not confirm that the agency is independent? Overhaul is a distant prospect now, but that is not to say it will not happen in the future.

Measures that bolster independent news organizations, aid local journalism, subsidize public media, and prohibit the accumulation of media power in a handful of hands are within reach – they are vital for a healthy democracy.

In the world of media ownership, larger is not superior. And news organizations like CNN must not be tools in the latest corporate chess match.

Glenda Clayton
Glenda Clayton

A tech journalist and software developer with over a decade of experience covering emerging technologies and digital innovation trends.